I don’t think I’ve ever liked a supplement’s branding as much as Ghost’s. Maybe I’m desensitised, but most supplements seem to follow the same formula when it comes to branding. Get a plastic tub, apply a pseudo scientific or hardcore name (like “anabolic 5000”, or perhaps "mass xtreme”?) and you’ve got yourself a winner.

Ghost has gone in a completely different direction, graffiti-ing their products with eye catching colours and an effortlessly cool logo. While appearances certainly matter, ultimately we buy supplements for gains, so how does Ghost Whey stack up on the efficacy front?

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